The right project 'branding' is critical to a successful implementation.
Key branding messages
- Project management is an holistic discipline used by everyone, not just project managers. "Projects" are a legitimate means of managing most work, including limited duration work requests, policy development and business-as-usual.
- i-lign in your organisation has executive-level sponsorship, and is viewed as a critical management initiative.
- i-lign's programme and portfolio approach recognises that no project is managed in isolation: there is value in managing the relationships across projects and project teams.
- i-lign is designed to support people in their day-to-day work. It will free up time which would otherwise be allocated to meetings, collating information etc.
- i-lign is based on a high level of visibility right across the organisation. Visibility enhances performance.
- i-lign is action-focused. Projects, tasks, issues, risks, decisions, milestone and budget variations and other areas of i-lign are all assigned to people with required dates against many of the actions. This combined with the overall visibility leads to a much higher focus on performance at all levels of the organisation.
- i-lign is not about compliance: it is a helping hand, providing quality assurance and resource management.
- i-lign will not provide an exact match to all your current systems. Implementation of i-lign may impact on some systems. These systems and affected people need to be identified and a change plan developed.
